Analysis of the potential of your series
Understand the Potential of Your TV Series Scripts and Optimize Your Pitch!
The first analysis offer for your series projects, helping you understand their potential and target audience, and better pitch them, using our marketing data to strengthen and define your sales pitch to commissioners of co-producing partners. Customised deliverables which can be sent directly to your co-producing partners and buyers.
Our Offer
We work first of all on your documents (bible and/or pilot episode) to suggests series similar to your project. We then analyse usage information on these similar series which we have been collecting for 15 years from out 2.6 million members in Europe. From there, we model a portrait of your series, describing marketing characteristics which help position it and sell it on the market with unmatched precision.
Content of the marketing analysis: Comparable titles and, on the basis of these comparable titles, the series’ target audience (age, gender, social category), its genre makeup, the commissioners to target, the series’ performance across 1 season, the viewing habits of the audience segment, the dominant financing models, the production partners, and the budget range. The analysis also includes projections about the audience for one or two commissioners chosen together (mainly SVOD platforms and PayTVs) so that a targeted study can be sent to them in PDF format.
Why Is This Analysis Becoming Necessary?
With the growing use of SVOD and AVOD platforms, but also of TV channels developing their own platforms, series have become an essential part of their catalogues (70% of uses) and are important levers when attracting and keeping their users amid tough competition. When you sell a series to a platform, you must know how to position it so that the commissioner may understand what audience it is targeting and its marketing efficiency, on top of its artistic quality. This allows the commissioner to more easily choose your series, thanks to factual positioning elements (target audience, comparable titles, demand) which reduce its risk and ease its internal budget negotiations.
How Much Does It Cost?
Marketing analysis for your series project costs only €600 (excluding tax), thanks to BetaSeries’ partly automated treatment platform and to the co-financing from Creative Europe on this programme, designed to accompany European productions on this growing market with tools and methods adapted to their budgetary resources.
Next Steps
You only have to order on the website of our partner Cineuropa and attach a bible or a pilot episode of your series projects (in English, French or Spanish), an indicative list of three comparable titles, 2 desired commissioners, and 3 genres (at the most) for the series. We will then contact you within three working days to finalise the list of 5 comparable titles from a list of 10 which we will send you, and you will then receive our analysis within two working days, with projects for the two audiences of the desired commissioners. You will therefore have a marketing pitch for your project ready in under a week!
Who Is BetaSeries?
BetaSeries is the leading media platform for series recommendation (20 million pages per month) and the largest community of fans of series in France, with its user base growing across Europe with the development of OTT offers (9 languages available). Its mobile application, website, social media accounts and radio station allow the general public to discover their next favourite series, never miss an episode, and discuss them among fans. Its complete data analysis platform brings to the media industry insights on series audiences and usages, trends, demand and a massive 360° activation channel with an engaged community of series fans. Its offers for script analysis ahead of pitching (FORECAST offer) and its panels of episodes seeking distribution (SCREENERS offer) rely on audience data collected from its 2.6 millions members over 15 years, whilst strictly complying with GDPR legislation.
Fee
The total cost of the service is €600. The payment must be made in a single instalment before the service is delivered.
How To
Declare your intention to receive the service at the following email: caruso@cineuropa.org. You will then receive a confirmation together with the data necessary for the payment through bank transfer.
